Finding the right customer, channel and revenue model
Traction was promising, but the team was stretched across too many customer types and pricing experiments.
Illustrative example- A seed-stage agritech marketplace
- Client
- Agritech
- Industry
- Strategy to Execution
- Solution
- 10 weeks
- Duration
Results
- Monthly transaction value
- +2.3×
- Revenue models focused
- 3 → 1
- Execution roadmap
- 90 days
The challenge
The platform served farmers, traders and input suppliers with a mix of commission, subscription and advertising revenue. Priorities changed every month.
Our approach
How we applied the GROW Framework — from data to decisions and measurable growth.
Analysed transaction, retention and margin data by customer type and revenue stream.
Showed input suppliers drove most profitable revenue and were cheapest to acquire through farmer-producer organisations.
Focused the roadmap and team on one revenue model and one acquisition channel, with clear owners.
Set a 90-day execution plan with fortnightly reviews against growth milestones.
More for early-stage startups